Online reviews are a great way to get more customers for your business. These best sites go beyond listing and help to monitor, correct, and amplify customer feedback.

Angie’s List is a service directory with user-based ratings and reviews. YP is an online internet yellow pages directory that supports local businesses.

1. Yelp

Consumer reviews are a powerful tool for gaining trust in local businesses. They act as virtual word-of-mouth, and can help people decide whether they want to spend their money on your business or not. Yelp is one of the most popular places to find customer reviews online.

However, there are some scams out there where fake reviews are written by paid employees to boost a business’ reputation. These fake reviews are often spotted by Yelp, and they then publish a scathing message on the business’ page.

To avoid this, it is important to encourage your loyal customers to leave reviews on Yelp and to keep up-to-date with your profile. Also, make sure to respond to both positive and negative reviews in a timely manner. This will show your customers that you care about their experience and value feedback.

2. Google My Business

Google reviews are one of the most powerful tools for local business owners to use because they show up in searches and are visible on a company’s Google Maps. They’re also one of the factors that influence local search rankings.

In addition to being a major driver of customer traffic, Google reviews can help businesses improve their products and services, as well as make decisions about marketing and advertising. Getting more Google reviews can help a business’s online reputation and visibility, which in turn can lead to more sales and leads.

Google My Business provides a free tool for businesses to encourage customers to leave reviews. This is done by providing a review link that can be shared with customers via email or in-person. However, the process must be handled carefully to avoid violating Google’s terms of service related to reviews. For example, it is against the terms of service to offer rewards in exchange for reviews.

3. Facebook

Online business reviews are critical for a company’s reputation management, as they help consumers make decisions about the products and services that a business provides. In addition, customers who read positive online business reviews are more likely to contact the business and purchase its products or services.

With Google’s new citation markup that allows for reviews to appear in search results, being listed on the best review sites is even more important than ever. Companies should add or claim their listings on these websites, and make sure that the business listing information is correct.

With Facebook, when consumers check-in on a business’s profile, they can be reminded to rate their experience. Unlike other review sites that require a login, Facebook’s feature is relatively frictionless for consumers (especially those with a Facebook profile). This means that businesses should make sure to encourage their customers to review them on this site. This can be done by sending a simple reminder email or offering a small incentive like a discount or freebie.

4. Trustpilot

Trustpilot is unique from other business review websites because it’s open to anyone. This encourages full transparency and creates an honest community that consumers can trust. While it does leave businesses vulnerable to fake reviews, Trustpilot’s safeguarding policies and public “Company activity” section help to mitigate this risk.

For example, customers can view a breakdown of a company’s star rating on its Trustpilot profile, as well as see how many reviews the business has responded to in the past year. They can also see if the business invited a review and whether it’s paid to access additional features on the platform.

While some of these features might cost a bit to implement, they’re worth it for businesses looking to boost their online reputation and increase sales. Just be sure to respond to negative feedback in a tactful manner and avoid accusing or blaming the customer. Consumers will be more forgiving of bad experiences if the business takes ownership and tries to make things right.



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